Privacy Policy

Last updated: April 2026

Introduction

Loyal & Loved UK ("we", "us", "our", or "Company") operates the loyalandloved.co.uk website. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

  • Personal Data: While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). This may include, but is not limited to:
    • Email address (for newsletter subscriptions)
    • First and last name (optional)
    • Cookies and Usage Data
  • Usage Data: We may also collect information on how the Service is accessed and used ("Usage Data"). This may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.
  • Cookies and Tracking: We use cookies and similar tracking technologies to track activity on our Service and we hold certain information.

Use of Data

Loyal & Loved UK uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To provide newsletter content (only if you subscribe)
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues and fraud

Google Analytics

We use Google Analytics to understand how visitors use our site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this Site. Google Analytics collects the IP address assigned to you on the date you visit this site, rather than your name. We do not combine the information collected through Google Analytics with personally identifiable information.

Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

Cookies

We use "Cookies" to identify you and your interests, and to remember your preferences when you revisit the Site.

Types of Cookies we use:

  • Essential Cookies: Required for the website to function (theme preferences, cookie consent status)
  • Analytical Cookies: Help us understand how users interact with our site (via Google Analytics)

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Affiliate Links

Loyal & Loved UK contains affiliate links to other websites. We are not responsible for the privacy practices or the content of such other websites. We encourage you to read the privacy policies of any third-party websites before submitting your personal information.

Third-Party Services

Our Site may contain links to third-party websites and services that are not operated by us. This Privacy Policy does not apply to third-party websites and services, and we are not responsible for their privacy practices. We strongly advise you to review the Privacy Policy of every site you visit.

Data Security

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Your Rights Under GDPR

If you are a resident of the European Union (EU) or European Economic Area (EEA), you have certain data protection rights. Loyal & Loved UK aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

You have the right to:

  • Access your Personal Data
  • Request correction of your Personal Data
  • Request deletion of your Personal Data
  • Object to processing of your Personal Data
  • Withdraw consent to processing

To exercise any of these rights, please contact us at the address provided below.

Newsletter Subscriptions

If you subscribe to our newsletter, we will collect your email address. You can unsubscribe at any time by clicking the unsubscribe link in any newsletter email, or by contacting us directly.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If we become aware that a child under 13 has provided us with Personal Data, we immediately delete such information and terminate that child's access to the Service.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: [email protected] (placeholder)
  • By post: Loyal & Loved UK, PB Eng Ltd, United Kingdom